Everything you need to know about migrating off WordPress.

Overview

WordPressEscape moves WordPress sites to Hugo static deploys on Cloudflare's edge in days, not months. Every URL is preserved, every SEO signal is migrated, schema is upgraded if you've got none, and we hand off the Hugo source to you on day one — no vendor lock-in.

We've migrated 528,854 pages across the UC family of sites (the proof point). Average results: PageSpeed mobile 35→94, TTFB 800ms→30ms, CLS 0.3-0.6→0, zero URLs lost.

How it works

1. 1
   Scan

   Drop your URL into the public scanner. We crawl your sitemap, parse your HTML, fingerprint your WordPress install, score your SEO + Performance + Responsive design, and give you a migration spec — all in 60 seconds, no login.

2. 2
   Sign up free

   Email-only signup. We email you a magic link to set a password. Free dashboard with your scan results — no payment yet.

3. 3
   Connect your site

   Pick from 5 secure methods to grant us read access: WP Application Password, SFTP, backup upload, our migration plugin, or public crawl only. All credentials sealed via darkenvelope.io zero-knowledge encryption before storage.

4. 4
   See your recommendations

   Dashboard shows what we'd do for your site — migration package, SEO upgrade, responsive fix, path cleanup. Each is a click-to-purchase line item with transparent pricing.

5. 5
   Click a recommendation → pay

   Modal shows the work scope, industry-rate comparison, your savings. Pay only for the package you want.

6. 6
   We migrate

   Engineer queues your job. We mirror pages to Hugo, apply your brand CSS, port your schema, run iterative adjustment passes you approve via the dashboard.

7. 7
   Verify + cutover

   Final PSI test against the migrated site. DNS flip + 301 redirects. Zero downtime. You get the Hugo source files. Migration complete.

Scanner methodology

The free scanner is heuristic-only — pure HTML/header analysis, no Lighthouse API call, no rate limits, no Google dependency. Calibrated against real Lighthouse scores so the grades land within ~10 points of authoritative PSI. The full scan runs in 1-3 seconds for typical sites; UC's 528K-page site fans out to 535 child sitemaps in parallel and finishes in ~1.7s.

What we extract

• WordPress fingerprint — version, theme, child theme, page builder (Elementor / Divi / Beaver Builder / WPBakery / Gutenberg / Oxygen / Bricks), plugins inferred from URL patterns and runtime hints
• Active vs migrated — distinguishes sites currently running WordPress from sites that have been migrated but still leak /wp-content/ asset paths (we score the latter at 85% migration completeness)
• SEO signals — title length, meta description length, schema entities (JSON-LD), OpenGraph + Twitter Card meta, canonical, hreflang, robots meta, viewport, lang attribute, image alt-text coverage, weak link text
• Performance heuristics — render-blocking resources, external script count, stylesheet bloat, HTML payload size, image overload, lazy-LCP detection, CF Email Obfuscation (the documented CLS killer)
• Responsive heuristics — viewport meta validity, fixed-pixel widths in inline styles, table-based layouts, modern framework detection (Tailwind / Bootstrap / Foundation / Bulma), srcset coverage, legacy <font> tags
• Sitemap reach — tries /sitemap_index.xml, /sitemap.xml, /wp-sitemap.xml + any sitemap referenced in robots.txt; parses each in parallel; uses whichever is richest

Deep crawl (Screaming Frog)

The free public scanner is a 2-second heuristic — perfect for the funnel. Once you connect your site, the dashboard exposes a real Screaming Frog deep crawl against the licensed Spider you'd otherwise pay £239/yr to run yourself.

What it inspects (every URL on your site)

• Status codes, response time, redirect chains, broken inlinks (3xx / 4xx / 5xx)
• Page titles — missing, duplicate, below 30 chars, over 60 chars
• Meta descriptions — missing + duplicate
• H1 tags — missing + duplicate
• Images — missing alt text, files over 100 KB, broken sources
• Canonicals — missing, mismatched, conflicting
• Indexability + Directives (noindex / nofollow / robots.txt / X-Robots)
• Structured data (JSON-LD entities discovered per page)
• Hreflang correctness
• Word count, thin-content distribution

Output is aggregated into a single per-customer summary.json the dashboard renders. Raw CSVs are kept for the engineer's deeper review during migration. Crawls re-run on demand (capped 30 min apart for self-serve, on demand for Managed+ tiers).

Self-serve crawls are capped at 5K URLs to keep the queue fast. Managed + Enterprise tiers run uncapped using our 7-instance parallel Screaming Frog cluster — the same one that crawls UC's 528K-page corpus in <4 hours.

Indexability Watch $29/mo · Subscription

We lost 100,000 indexed pages on our own site before we built this. We built it so you don't have to live through what we did.

Over six months, our 528,854-page corpus quietly bled out of Google's index — six figures of pages, gone, before anyone caught the pattern. By the time you see the dip in Search Console, the algorithm has already decided. Indexability Watch is what we wish we'd had. The Screaming Frog deep-crawl pipeline we just shipped is the engine that makes it possible.

The cadence: daily batch, Monday 7 AM digest

Bigger sites get a fresh Screaming Frog re-crawl every single day. Smaller tiers run weekly. Either way, your digest doesn't email you mid-week noise — it lands Monday at 7 AM in your inbox, built from a full week of data, ready to be the first calendar block of your work week. SEO/marketing teams plan Mondays. We meet you where the planning already happens.

Your weekly report isn't a snapshot. It's seven days of crawl differentials and seven days of GSC index movement, ranked by what mattered to your traffic — not by alphabetical URL.

What lands in the digest

• Ranked by business impact, not severity. "Page X dropped from index — it had 4,200 monthly visits last quarter" is actionable. "12 schema warnings detected" is noise. We pull traffic data from GSC and weight every issue by what it actually costs you in lost visits. Without that weighting, it's just another scan report — and we know it.
• Pages that fell out of Google's index this week — with the receipts (last GSC impression date, traffic delta, suspected cause)
• Schema regressions — silent rich-result loss, the #1 reason traffic disappears without explanation
• Broken inlinks, 4xx/5xx drift, redirect chains, accidental canonical changes, new noindex'd pages
• One-click fix. Every issue has an "Apply fix" button right in the email or one click into the dashboard. The friction between "we found a problem" and "the problem is fixed" is exactly where churn happens. We engineered that friction out.

The seed digest — your first email is never empty

The first email a Watch subscriber gets isn't the welcome — it's the first digest, and that email IS the entire trial. If it lands and you go "huh, didn't know that," we've got you for years. If it lands and says "no issues found," you'll churn at 90 days. So we seed your first digest with everything we found while migrating you. Day one, you get a real list of stuff your old WP setup was hiding.

Auto-fix on Managed+ tier — the moat

This is the version no competitor can match without rebuilding our entire pipeline. We don't just tell you, we fix it and email you the diff. Auto-fix only works because we control the Hugo source. Strattic, HardyPress, every "headless WordPress" wrapper — none of them can do this because they don't have your source. We do. Day one.

Token-refresh failure path

The silent killer of monitoring products: Google OAuth tokens expire, the digest skips a week, the customer never knows, then blames us when something slips. Within 24 hours of any GSC auth break we email you with a one-click reconnect. That's the kind of polish that turns a $29/mo product into a $29/mo product nobody churns from.

Phase status

Phase 1 (Screaming Frog re-crawl + summary diff) is wired now and runs against every connected site. Phase 2 (GSC delta + Monday-morning digest + traffic-weighted ranking) is the value unlock. Phase 3 (one-click + auto-fix) is the retention layer. Indexability Watch is bundled FREE for every customer until Phase 2 ships in beta. We won't charge for monitoring that's still half-built. When Phase 2 lands, your free 90 days roll over automatically.

ESC'dashboard +$189 once · bakes into migration

The Editor for Static Content. A WordPress-style admin UI that ships with every migration — no plugins, no PHP, no exploit surface.

Every non-technical customer asks the same question 48 hours after cutover: "Wait, where do I edit my pages now?" ESC'dashboard is the answer.

WordPress had one thing going for it nobody else matched: a familiar admin UI for non-coders. When we hand off Hugo source on day one, that's a feature for developers and a problem for everyone else. ESC'dashboard is the post-migration admin that looks and feels like WordPress — but writes to Hugo source files instead of a bloated MySQL database. Same workflow, 50× faster, no plugins to update, no PHP to break, no exploits to patch.

Forked from the same admin we built for our own UC family of sites — battle-tested across 528,854 pages of real production content. Stripped, rebranded, scoped to your subdomain.

Feature set — replaces every WordPress core function you actually used

Plugin parity — what we replace, what we add, what we don't

The average WordPress install runs 21 plugins. Most of them exist because WP core is incomplete. We ship what most WP users actually need as core features — no plugin marketplace, no version-conflict roulette, no abandoned-by-developer panic. We're honest about what we don't do, too.

✓ Already shipped natively (replaces ~30M plugin installs)

⚡ Phase 2 — the top plugins we're cloning next

Ranked by install count of the WP equivalents. We're rebuilding each as a native ESC'dashboard feature — no plugin marketplace, no per-plugin license, included with the base $189.

Phase 2 ships features as we hit demand — Payment Gateways and Forms first because every customer needs them. Each ships free into your existing $189 ESC'dashboard SKU when it lands.

⊘ Intentionally not in scope (and why)

• WooCommerce-scale e-commerce. Honest take: WooCommerce is a 7M-install fortress with thousands of extensions, variable products, subscription engines, multi-currency tax, B2B tiered pricing, abandoned-cart recovery, complex shipping zones. We don't try to be Shopify or WooCommerce. If you have a real storefront — multiple SKUs, inventory, subscriptions — use Shopify, BigCommerce, or Lemon Squeezy for that piece, and ESC'dashboard runs everything else. See the "Running WooCommerce?" section below for our exact migration playbook.
• Vulnerability scanners + login security plugins. WordPress is 30% of the internet AND the most-attacked CMS in the world — those plugins exist because WP itself is the threat surface. ESC'dashboard has no PHP execution, no admin DB to compromise, no XML-RPC, no /wp-login, no plugin auth bypasses. Your admin URL is just a Cloudflare Access protected SPA pointing at your Hugo source repo. Scanners and Loginizer-style products have nothing to scan or protect.
• Caching plugins. Cloudflare's edge IS the cache. WP Rocket / LiteSpeed / W3 Total Cache exist to make WordPress less slow; static sites are already as fast as the internet allows.
• Membership / LMS / forum plugins. MemberPress, LearnDash, BuddyPress, bbPress — these need real-time logged-in user state, role-based content gating, and dynamic interactions that pure static doesn't do. Use Memberstack, Outseta, Circle, or Discourse alongside ESC'dashboard.

Modules, not plugins.

Custom module builds — scoped to you, quoted to fit

WordPress has 60,000+ plugins. We're not rebuilding all of them. But every customer has 1-3 they genuinely can't live without: a job board, a directory, a portfolio gallery, a niche calculator, an industry-specific feature. When you need one we don't ship natively, we'll build it as a custom module — quoted to your specific scope, not from a fixed-price menu.

Every project is different. The same "directory listings" idea could be a simple weekend's work for one customer or a multi-week build with custom search and filtering for another. We'd rather understand your actual need and quote a fair price than slot you into a tier that under- or over-charges you. Use this as a rough self-classifier:

How quoting works: tell us what you need at byebye@wordpressescape.com (or via the in-dashboard "Request a custom module" form once you're a customer). We audit the actual scope — what data lives where, what UI screens you need, what integrations matter — and give you a fair flat-rate quote within 48 hours. Quotes are good for 30 days. You decide.

Custom modules are yours — built into your ESC'dashboard, you pay once, you own the work product. We use whatever we learn building it to inform our roadmap, but we don't ship your custom module to other customers without your permission.

Module toggle — the UX advantage

Every ESC'dashboard ships with a Modules settings page. Each installed module has a toggle:

• ON → module's tab appears in your main nav. Settings active. UI rendered.
• OFF → tab hidden from nav. Code is conditionally not rendered. Settings preserved (flip back on anytime).

Compare to WordPress: deactivating a plugin doesn't actually remove its database tables, doesn't unhook its filters reliably, often leaves orphan settings, and any of the 60,000+ plugins can break any update of any other. ESC'd modules are conditional renders inside one tested app. Toggle off = invisible. Toggle on = there. That's it.

How we identify what needs a custom module

Built into the migration scan. Our deep crawl + WP fingerprint inventories every active plugin and classifies each:

• ✓ Native — already covered by ESC'dashboard's built-in features.
• ⚙ Custom build candidate — quoted per the table above.
• ⊘ Out of scope — needs a third-party platform (Shopify, Memberstack, etc.) we route to instead.
• ~ Inactive / unused — flagged but skipped (most WP installs have 5+ unused plugins).

You only pay for modules you confirm you need. The classifier is conservative — it asks rather than assumes. As our catalog grows over time, we may open a certified-partner program for custom builds — not on the v1 roadmap, but it's where we're heading.

Running WooCommerce? Here's how we migrate you.

WooCommerce sites are the hardest to migrate AND the slowest WP sites in the wild — Woo + WP + 21 plugins runs at 30-second TTFB on a busy day. Customers with stores have the most to gain from going static, but the highest switching cost. Three honest paths, pick the one that fits your size:

All three paths preserve every product URL via 301s. Your existing customer-facing URLs keep working. Order history is preserved or archived (you choose). Email transactional templates get migrated to Shopify Liquid or routed through the ESC'd Email Delivery feature.

Pricing — one time, baked into migration

Add ESC'dashboard to any migration tier for +$189 one-time. That's it. No subscription, no monthly fee, no usage cap. As long as we're hosting your Hugo deploy on Cloudflare's edge, ESC'dashboard comes with it. Yours for the life of the site.

Why one-time and not recurring: ESC'dashboard runs on Cloudflare's edge with a per-customer build queue — marginal cost to host you forever is essentially zero, so we charge it once and call it done. Multi-user tiers add a small monthly because per-user auth + role enforcement + audit logging actually costs us something to run. Solo customers (the majority) pay nothing recurring and get the dashboard for life.

Custom modules are billed separately and quoted per scope. If you need a plugin we don't natively replace, we audit the actual work and give you a flat-rate quote within 48 hours — see custom module builds above. Independent of your tier.

The decision the customer actually makes

At checkout, you see two options:

• Migration — $499 (or whatever your tier is). You get Hugo source files and edit Markdown directly.
• Migration + ESC'dashboard — +$189 once, bundled into the same checkout. You get Hugo source files plus a WordPress-style admin to edit them. Forever.

For non-developers, ESC'dashboard is the obvious yes — $189 against the prospect of learning Hugo from scratch is a no-brainer. For developers who'd rather edit Markdown in VS Code, the $499 base tier ships clean. About 80% of non-technical customers add ESC'dashboard at checkout — most of them call it the difference between "I bought a thing" and "I bought a thing I can actually use."

Tagline candidates

For sales pages, post-migration emails, the waitlist screen — pick the ones that land:

• "Press ESC. Get a dashboard."
• "Already escaped WordPress? Here's your ESC'dashboard."
• "The dashboard you escape'd to."
• "Edit your site like WordPress. But without WordPress."

The full bundle math

Self-Serve migration $499 + ESC'dashboard $189 = $688 one-time. Add the recurring monitoring layer (Watch $29 + Auto-Fix $39 = $68/mo) and year-1 total is $1,504. Year-2+ is just $816/yr from $68/mo recurring.

That's a fundable ratio — 3x the migration value as recurring + add-on revenue, no per-customer maintenance burden. Custom modules are sold separately when needed; most customers never need one because the native + Phase 2 features cover ~80% of WP plugin use cases.

Grade definitions

Three independent scores, each 0–100 with letter grades A–F.

Each issue contributes a delta off 100. CRITICAL issues (page noindex'd, robots blocks all, Email Obfuscation on) hit hardest; HIGH issues (no schema, missing OG, weak link text) hit moderately; MEDIUM/LOW are minor.

Connection methods

Five secure ways to grant access. Pick whichever fits your security posture and host setup.

Migration stages

Six stages with explicit green-light gates between each. You approve every step.

1. 01
   Scan

   Baseline PSI + SEO + responsive grades captured. Sitemap walked. Brand spec extracted (colors, fonts, header/footer markup).

2. 02
   Calibrate

   5-10 test pages mirrored. CSS applied. Schema ported. You eyeball results.

3. 03
   Adjust

   Iterative pass loop (Mirror → CSS → SEO → Review). Pass count is open — we keep iterating until you green-light. No fixed cycle.

4. 04
   Ramp

   Approved? We migrate a 5K-page batch, validate, then continue.

5. 05
   Migrate

   Full corpus mirrored to Hugo via partitioned build (handles 500K+ pages cleanly).

6. 06
   Verify

   Final real-Lighthouse PSI test against the migrated site. Internal-link sweep. Schema validation. Cutover .htaccess + 301 redirects deployed. Hugo source handed to you.

Pricing

Migration tier scales with site size. SEO Upgrade and CSS Modernization (responsive / refactor / rebuild) are optional add-ons priced per-page with industry-rate transparency.

Migration tiers (one-time)

Volume discount is built into the ladder — your effective per-page rate drops as page count rises. The scanner auto-classifies your site so you see ONE recommended tier, never a menu.

CSS Modernization add-on

What you get

• Real responsive layouts. We rebuild your CSS so the site renders correctly on phones, tablets, laptops, and desktops — not just "shrunk to fit."
• Modern image handling. Every image gets srcset and sizes attributes, picture-element fallbacks, lazy-loading, and WebP/AVIF generation so phones don't download desktop-sized files.
• Cumulative Layout Shift (CLS) hunt. We chase down every reflow that's hurting your Core Web Vitals score and pin layout dimensions so nothing jumps as it loads.
• Modern CSS where appropriate. Flex/Grid replacing float-based layouts, custom properties for theming, container queries where they help, fewer overrides, fewer !important hacks.
• No new framework. We don't add Bootstrap or Tailwind on top — we clean up what's there. Your Hugo source stays portable.

Three complexity tiers, auto-detected

Per-page rate with $499 floor + $49,999 cap. Industry comparison shown directly in the checkout modal so you see the savings.

Why our pricing works at this rate: we use AI-assisted refactoring to detect repeated CSS patterns and apply fixes across templates, not page-by-page. A site with 500 pages and 10 templates only needs 10 templates worth of human review — not 500. Industry agencies charge per page; we charge per page but actually work per template. The savings get passed to you.

SEO Upgrade add-on

Auto-triggered when SEO score is below 80. Optional — uncheck the box at checkout if you don't want it.

What you get

• Structured data (JSON-LD schema) — Organization, LocalBusiness, FAQPage, BreadcrumbList, Service, Product, Article — whatever entities apply to your pages, generated and validated.
• Page titles + meta descriptions rewritten where they're missing, duplicate, too short (<30 chars), or too long (>60 chars). AI-assisted, you review the diff before publish.
• OpenGraph + Twitter Card meta on every page so links shared on social actually look like a real preview, not a naked URL.
• Viewport + lang + canonical + hreflang tags audited and corrected.
• Image alt-text generation for every image missing alt — AI infers from filename + page context. You can override any of them.
• Sitemap regeneration — fresh XML sitemap split into clean chunks, submitted to Google Search Console + Bing Webmaster Tools automatically.
• Robots.txt + meta-robots audit — find accidental noindex tags and surface them for review.

Industry equivalent: Yoast SEO Premium at $99/yr per site, plus a freelance SEO at $50–$150/hr to actually configure it (typically 8–20 hours = $400–$3,000 just for a small site). We bundle the whole thing one-time and let the AI handle the boilerplate.

Path Cleanup add-on

For sites already migrated to Hugo (by us OR by another vendor) that still leak /wp-content/ paths in HTML. About 85% of "migrated" WordPress sites we scan have this — they look migrated but Google still sees them as half-WP.

What you get

• HTML rewrite sweep — every /wp-content/uploads/..., /wp-content/themes/..., /wp-content/plugins/... path replaced with clean equivalents (/uploads/..., /css/..., etc.).
• Asset migration — actual image, font, and CSS files moved to clean URL paths in your Hugo source.
• 301 redirect map — every old path 301s to the new one so your existing backlinks (and your SEO equity) don't break.
• Sitemap regeneration with the new URLs.
• HTTP cache invalidation at Cloudflare so the new paths propagate immediately.
• Verification scan — final crawl confirming zero /wp-content/ refs remain.

Triggered automatically by the scanner when we detect /wp-content/ paths in a site that's otherwise off WordPress (migration_completeness=85%). If your scanner result says "Path Cleanup recommended," another vendor migrated you and left junk behind. We finish the job.

Indexability Watch (recurring)

Screaming Frog re-crawl on automated cadence + GSC/Bing index delta + schema validation + Monday 7 AM digest ranked by traffic impact + one-click fix path. The only recurring SKU we sell — everything else is one-time.

Auto-Fix add-on — +$39/mo on any tier The moat

Add Auto-Fix to any base tier and we don't just tell you what broke — we fix it and email you the diff. Flat $39/mo regardless of page count. A 500K-page enterprise pays the same add-on as a 500-page side project, because auto-fix scales with our cost basis (Hugo source on disk + a script), not with how big your site is.

Why our competitors can't price this way: Strattic, HardyPress, WP2Static — none of them have your source. They can't auto-fix because they're a wrapper, not a foundation. We hand you the Hugo source on day one of migration, and we know exactly how to edit it. That's the structural moat. The most popular bundle is Watch + Auto-Fix = $118/mo for sites under 5K pages. Auto-Fix bundled FREE for every customer until Phase 3 (engine) ships in beta. Your first 90 days then continue from the trial automatically, with the first digest seeded from every issue we caught during your migration.

What Auto-Fix actually fixes vs flags for review

Security & encryption

Customer credentials never touch our database in plaintext.

• darkenvelope.io zero-knowledge encryption. All connection credentials (WP App Password, SFTP keys/passwords) are sealed via AES-256-GCM through darkenvelope's API before being written to disk. The fingerprint of the sealed envelope is shown to you on connect.
• Master key isolation. The encryption master key lives at /root/.config/wpe-de-master.key with chmod 600. PHP-FPM as the wpescape user has its own readable copy at chmod 600. Backup leaks don't include this key by default.
• HTTPS-only transit. All API endpoints + dashboards are served over HTTPS via Cloudflare. Cookies are HttpOnly, Secure, SameSite=Lax.
• Per-subdomain session isolation. The customer dashboard (run.) and operator dashboard (audit.) have different session cookie names — login on one doesn't grant access to the other.
• Rate limiting. All API endpoints rate-limit by IP. Login: 8 attempts / 15 min. Scan: 10 / hour. Lead capture: 10 / hour. Tickets: 5 / hour.
• Bandwidth monitoring. Server-side iptables byte counters on SSH + FTP outbound, with 5-minute checkpoints and email alerts on spikes (1 GB SSH / 500 MB FTP threshold) — including session attribution (who was logged in, from where).

What we detect

We've fingerprinted enough WordPress installs to know your stack before you tell us.

Page builders

Elementor · Divi · Beaver Builder · WPBakery · Gutenberg · Oxygen · Bricks. Each has a different export-and-replace strategy. Page-builder bloat is exactly what makes WP slow — we strip it and replace with semantic HTML in our Hugo templates.

SEO plugins

Yoast SEO · Rank Math · All-In-One SEO · The SEO Framework · SEOPress. We respect your existing meta + schema and port them. If they're missing or broken, the SEO Upgrade add-on rebuilds them clean.

Caching / performance plugins

LiteSpeed Cache · WP Rocket · W3 Total Cache · WP Super Cache · Imagify · Smush · Optimole. These all become irrelevant after migration — Hugo on Cloudflare's edge is faster than any cache plugin can ever be.

Security plugins (block our REST API connect)

Wordfence · iThemes / Solid Security · All-In-One WP Security · SecuPress · Sucuri. If any of these have disabled Application Passwords, the App Password connect method will fail. Per-plugin re-enable instructions in the connect flow's help text. Or use SFTP method instead.

Themes

We detect theme name and child theme separately. We don't migrate the theme itself — we rebuild your visual identity in Hugo templates with the brand spec we extract (colors, fonts, header/footer markup).

Migration completeness

Sites migrated by other vendors often leave /wp-content/ asset paths in HTML. We score those at 85% migration completeness and offer a Path Cleanup tier that finishes the job (script-side rewrite + 301 redirects + sitemap regen).

FAQ

Glossary

Hugo

A static site generator that compiles Markdown + templates into pure HTML/CSS/JS. Apache 2.0 licensed. Backs every site we migrate. Renders 1M pages in minutes.

CWV

Core Web Vitals — Google's 3 metrics (LCP, CLS, INP) that affect search ranking.

LCP

Largest Contentful Paint — how long until the biggest visible element renders. Target: under 2.5s.

CLS

Cumulative Layout Shift — how much the page jumps around as it loads. Target: 0.0.

TBT

Total Blocking Time — sum of long-task delays after FCP. Target: under 200ms.

TTFB

Time To First Byte — server response speed. Hugo on Cloudflare hits 30ms typical.

PSI

PageSpeed Insights — Google's authoritative speed audit. Combines Lighthouse (lab) + CrUX (real-user).

CrUX

Chrome User Experience Report — 28-day rolling real-user data from Chrome browsers.

Schema

Structured data markup (JSON-LD) — tells search engines what your page is about. We migrate Organization, LocalBusiness, FAQPage, BreadcrumbList, Service, Product, etc.

App Password

WP 5.6+ feature: a separate password scoped to one application, revocable in one click. NOT your wp-admin login password.

darkenvelope.io

Zero-knowledge encryption service. AES-256-GCM. We use it to seal customer credentials before storing them.